Etihad Airways, the national airline of the UAE, has entered into a partnership agreement with Tourism Malaysia, presenting an opportunity for travellers from Kuwait to have the best travel experience in Malaysia.

The agreement was signed during the Expo Milano 2015 exhibition. It is aimed at boosting inbound tourism to Malaysia by leveraging the airline’s global passenger network, Etihad Airways and Tourism Malaysia will put into effect a range of joint marketing activities targeting Malaysia’s leading inbound visitor markets – the UK, US, Europe (Germany, France and Italy), and the Middle East region (UAE, Saudi Arabia, Egypt, Oman, Bahrain, Qatar and Kuwait).

Research by Tourism Malaysia revealed in 2014 there were more than 1.2 million visits from these key markets, a 10 per cent increase compared to 2013. Malaysia is one of the top destinations of Etihad Airways. Since 2007, the airline has carried more than one million passengers to and from the country, offering travellers from all around the world the chance to enjoy the many attractions of the country.

This partnership underscores the long-standing relationship between Etihad Airways and Malaysia, provides further opportunities for customers in the Middle East to see and experience all the wonderful things that Malaysia has to offer.

From the cosmopolitan capital of Kuala Lumpur to the exotic islands of Langkawi and Penang to the stunning Johor Bahru and island of Borneo – Sabah, travellers from Kuwait will be truly amazed by the unique culture and tradition of Malaysia, a statement said.

Eithad Airways offers five daily flights from Kuwait to Abu Dhabi. It then flies twice daily between Abu Dhabi and Kuala Lumpur, and offers flights to other regions in Malaysia through its codeshare partner Malaysia Airlines.